Get in lots of practice with your writing skills. The articles need to keep on being pumped up. Turning on the writing switch means always having a way to promote products and services.
The article content might live on your own blogs or it could be on an article directory. There are lots of sites that are starved for good content. They might turn to a directory for some quick content to add to the front of the site or if they have mailing list, they might add it there.
The articles in the directory have a resources section where authors put the call to action. This is one of the most important parts of the whole article. There are basic parts to an article, but the call to action at the end closes the deal.
Think about a salesperson or a company that goes through a lot of trouble to bring in customers, but then at the last minute, they don't ask for the business.
Have you ever seen something like this happen in real life? I can remember being at the gas station, getting ready to fill up the tank with some gas and noticed a kid that was selling something. I could not tell exactly what the kid was selling.
I remember selling candy for the school so this might have been what was going on at the gas station. The kid was just standing there and not saying anything at all. The people coming in to get gas were just walking right past the kid. The kid was silent.
Now, you can flash back to a time in the past. Think about going to a baseball game and the people walking up and down the aisle actually shouting about peanuts. What is the big difference? The kid at the gas station was silent. No call to action. The person selling at the ballpark was yelling the call to action.
Articles have basic parts. The headline, the body and the call to action. If you leave the call to action from the equation, it just does not compute. You have to tell people what you want them to do. If you don't say it in your article, they will not take the next step.
Create powerful headlines and come up with a really good call to action. If you are not doing this, it is like you have just earned a really fat paycheck, but you never cash the check.
Can you think about walking to your mailbox and opening it up and finding a crispy check there. You go through the trouble of taking the check back into the house, finding something to open the envelope with and then focusing your eyes on the dollar amount, only to then leave it on the table. You are missing a really big step if you don't sign that check and get it deposited into your bank account. Until you take the action to put it in the bank, it is just a piece of paper sitting on your desk or counter.
Take the extra step in your article writing to include your call to action. You want to close your articles strong with the right wording that gets people to get off the dime and do what you say. What do you want them to do? Do you want them to click on your blog? What about signing up for your email newsletter? Do you want them to pick up their phone right now and call the phone number to get more information? How will they know what to do unless you tell them? You have to give some good directions and remove the chances for them to get confused. It is your job to be the crossing guard at the time of school letting out. You have to guide them safely in the right direction.
Don't you like getting really clear instructions? Your readers want the same thing. Make it really easy for them to follow along and get what they need. You are in control. Lead and make sure that they get to the right destination safely. You are the pilot that is guiding them.
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