Friday, June 7, 2013

Home Biz - finding markets, providing solutions and using the web

finding untapped markets

Should you look for untapped markets for your home business or instead go into a business area that is already making money?  There are upsides to both options.  Finding an untapped market might allow your business to get ahead of the competition and dominate the market.  Some business owners might choose to focus on an area that is already proven.  They know that there are customers ready to spend money in an area. 
 
providing affordable solutions

Pricing your products and services is a tricky subject.  Should you go for a low cost to get a customer or should you check other providers prices and price your products and services in a similar range?

Customers pay attention to prices.  Some companies might want to have low priced offers just to get new customers.  They might also have other higher priced offerings that they showcase later on down the line.  A business might want to position itself with higher prices to signal that its products and services have more value than lower priced competitor products. 

using the internet

Companies can market products in different ways.  Internet marketing is attractive for a lot of different reasons.  Low cost to get started is just one.  Websites and blogs can turn the sales process to the customers preference.

Generating leads using the web can be accomplished with setting up a sign up box.  Email newsletters and ezines are information sources that prospects might want to take advantage of.  

Companies can create free information as an incentive to get prospects to join the list.  

Wednesday, June 5, 2013

Cheap Business Cards

You find all of these online deals for cheap business cards.  You decide to check them out.  

After entering all the information and getting everything setup, you finally get to the checkout page. That is when they get you.  You are expecting to get cheap business cards for a super low price, but they have another idea in mind.

The cheap business cards might have a high cost for shipping and handling.  It might also take a long time to get your business cards.  That really sucks.

You just want to get some good business cards at the price that they display, but you have to know deep down that it might be too good to be true.

So you are sitting at your computer, looking at the checkout screen and have to make a decision.  Are you going to spend the extra money?  This is the internet.  The great thing about the web is that the back button and the address bar are not out of reach.  

You start to wonder if it is better to use the internet for business cards or is it better to just get the business cards from a business that is located close by.  With the local business card printing company, you don't have to worry about shipping and handling.  

I am still looking for good cheap business cards.

Blogging - Add Content, Images, Videos and More

Create your own blog and start adding content to it.  Does it seem like blogging is hard to do?  Blogging is not hard at all.  You can write content for your blog on your own time and pleasure. 

Think about your online audience and what they want to hear about.  You have products and services to offer, but you might not want to do a hard sell immediately. 

A blog is a great way to share information.  You can post all kinds of info on a blog.  You don't have to just do a lot of writing on your blog.

Blogs are a great location to post photos and other types of information.  Some people are more visual and you don't want to ignore them.  Long blog posts might be perfect for turning into a video. 

You don't have to appear on camera for your videos. You can do screen capture or use photos to create a slideshow video.  Making visuals for your blog just gives it more appeal.

When you create new content for your blog, you might start getting some web traffic as a result. You don't want to ignore your web visitors.  How would you feel if you tried to talk to someone, but they just looked in your face and ignored you?  You want to respond to your blog readers.

How can you stay updated with your blog readers?  You can respond through the comments section.  You might come up with some really good blogging content and people start to respond.  They might tell you through the comments section just how good your new content is.  This is an opportunity to bring the conversation forward.  

Not all blog comments are real.  Sometimes you will find that some comments are being created just to try to get traffic to other blogs or sites.  This is called blog spam.  Nobody likes it, but you have to deal with it.  Most blog owners will just send those spam blog comments to the trash can.

Now you have some blog basics that you can use to get started.  Get your own blog started and start creating compelling information.  

How can you use cost per action on your sites?

Cost per action marketing sounds really complicated.  The simple way to think of it is getting money for getting people to do stuff.  That is pretty simple right.

Email addresses are just one way that you can earn money with cpa.  Companies want to get more leads.  Leads drive a companies business.  Leads might not buy something immediately, but they might continue to make offers in the future.  Email addresses are a simple piece of information.  People might have many different email accounts.  The only factor about email accounts is that people tend to check them on a regular basis.

Do you check your email everyday?  You probably do.  Getting people to give their email address for information on something that they want is found all over the internet.  With cpa, you might earn money for someone supplying their email address for an offer.

Cpa offers are different from regular affiliate marketing links that you might be use to.  Cpa offers might expire just like the milk in your fridge.  With cpa offers, you have to get them in front of the traffic fast.  There are lots of ways to market cpa offers, but you have to play by the rules.  If you don't play by the rules, and you get caught, you could lose your account.  You don't want that.

Come up with a plan for getting traffic to your cpa offers.  Some will use free marketing options and others will pay for the traffic.  If you have an email list, you want to check to see if the offer can be marketed that way.

Another way to promote a cpa offer is to use a domain name.  You might have seen a good domain name deal from a web hosting company like godaddy.  They sometimes have domains for super cheap prices.  This can be a good chance to snatch up a domain name and forward it to your cpa affiliate link.  Cpa affiliate links can be long and contain a lot of information.  Dressing up your cpa affiliate link with a nice and clean looking domain name is a great option.