Getting into the flow of traffic just makes better sense. There were a couple of books that I read over the last few days that really put this front and center.
The first book was called act now and it talked about one of the most powerful ways to get traffic and conversions. This was not a free traffic source though. It talked about the power of using tv ads. The method was creating infomercials. Most people are not trying to even think about spending money on running television ads. They are looking for the free traffic bonanza.
Hunting for the free traffic these days can be a real task. The web is not just people sitting back at home on a desktop computer. The internet is mobile and people are using the web in a different way. Enter the social media networks and mobile phones.
One way to go after both markets is to venture into video marketing. Think youtube videos. It is a chance to get into another search engine and it is available in the mobile world.
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