Saturday, April 29, 2017

Social Media - What is your plan?


social media - Using social media for marketing and could begin with having a plan.  There are lots of social media sites and you have to be ready to answer the question.  What social media accounts should be a part of the marketing plan.  Lots of people love using social media for fun and wasting time, but what are you going to use social media to do on the web? 

The people are on social media and you don't want to miss the chance to connect.  Just imagine the large numbers of people that have mobile devices.  They like using those devices to stay connected.  Are they going on social media to be sold something?  Some social media users might love learning about something new through their online channels.  Others might only be there to connect with their friends.  They might not care about learning anything new or trying to buy something online.  

The savvy business owners are trying to use social media accounts to connect and grown.  Some business owners might think that social media is a waste of time.  It might depend on the business owner on which path to take when it comes to marketing with social media.

Instagram - Creating content could be one of the speed bumps that keeps the business owners from moving forward with getting into marketing on social media.  The sites are not all the same.  The focus of each social app might have a main strong point.  Are you going to be good with marketing with images?  Are you going to be okay with marketing with video?  Instagram is a hot social app and biz owners want to learn how to use instagram.  

Learning how to get more instagram followers might be a question that comes into the mind.  Smartphones and mobile devices are a part of the thinking. Are you going to be able to create engaging photos for uploading to instagram?  Do you have a plan for using instagram videos?  The other ideas might be where to go with the traffic.  Are you going to be sending social media traffic to an offer?  Are you sending instagram to a mailing list?  

Watching Youtube to Learn


Watching lots of youtube videos on how to start a business can be a use of your time.  The youtube videos can be helpful when coming up with a plan.  The plan might not be super detailed, but just getting started is an accomplishment.  What are you going to do to start a business?

The general idea is to find something to do or to create something that people want to buy.  There are lots of new technologies hitting the marketplace.  People will want to learn.  Watching youtube videos focused on small business or internet business might be your way of learning something new.  Thinking about doing something from home might also cross your mind.

What are the questions that people want to know?  It might be something that is new in the marketplace like a hot new social media app.  People want to know how to do livestreaming.  People want to know how to use instagram.  Regular people have access to smartphones and the internet and they want to get their questions answered.

The youtube videos are a chance at marketing.  The number of people with smartphone and other mobile devices is huge around the world.  When you are talking about business and the internet, you are talking about a big market.  Some people might just want to get tips on how to make a video.  Just looking at youtube and the popular videos might show some clues.

Looking at the videos on youtube with the high view counts is something to see.  Getting the tips on making videos is something to watch online.  You might come across some really good tips.  People want to learn how to make good youtube thumbnails for their videos.  Some people can have really good content, but they might not know that the thumbnail image is a really important part of getting attention.

How long should the videos be in length?  Should you make short videos or long videos?  Should you go for entertaining videos or educational videos?  There are lots of questions that need to get answered.  How often should you upload new videos?  Start asking yourself questions.

Typing in your questions into the search bar on google might reveal what others are thinking.  Making videos is one thing, but coming up with the titles is another.  It might be time to start looking at seo keywords for the video titles and tagging.  

Coming up with evergreen video titles means checking into what people are searching for online.  Everybody knows about search engine keywords, but they cannot forget that it is going to be important for videos too.  Videos show up for some of the regular search engine searches.  

Watching the youtube video training options revealed another tip.  Youtube channel playlists are another option for going after more traffic.  Grouping related videos seems to make a lot of sense when you think about it.  People watching videos on a topic might want to get more of the same thing or related thing.   Learning how to make a youtube channel playlist could be a good investment of time.

Another tip learned about making youtube videos was linking to other youtube videos at the end of the vid.  What are people going to do when the video is over?  They might want to watch more content.  Linking to more related content at the end of a video is just helping them get more of what they want.

The internet is a great information tool.  People have choices to read information, listen to information or watch information.  Just think about how big youtube videos are to the regular person.  People have mobile devices like smartphones and tablets and they can get their questions answered with just a few keywords typed into a search engine or the youtube search bar.  Making videos is a chance to attract some of those views.