Sunday, October 27, 2013

Take Your Biz to the Next Level

Small biz owners need to keep up with what is going on.  Why do they need to do this?  Advancements are happening all the time.  Just think about how often smartphone companies and tech companies are releasing new devices.  They are constantly doing research and development for the new thing.

Are you doing research and development for your small biz?  Just because a business is small or a home business does not excuse you from keeping up with the pack.  The business world is always changing.  You don't want to stand still while everybody else is moving forward.

New software apps might make your business run better.  New technology like computer tablets might add more flexibility to your biz.  There are probably a lot of people that have a small business website that has never been updated.

Web development is just one example.  There are better ways of getting things done.  A small biz owner needs to look at their business all the time and think about how to improve. 

Are you looking to improve your business?  Doing the same things over and over again that don't work can be a waste of time and resources.  

Biz owners have to keep trying new things and testing to see what is really valuable.  Have you ever taken a look at where your business is coming from?  What is the makeup of your client base?  Leadership in your biz needs to start with you.  You have to take a hard look at your company and set the direction.

The internet is a great resource for information.  Use it to help improve your company.  There are lots of things that you can do that don't cost money.  Youtube is a great resource where you can learn new marketing tactics.  Leverage the web to take your company to the next level.

Social Media for Your Small Biz

People like to talk.  Why not use it for your small biz?  What am I talking about?  I am talking about social media.  People are using the social media platforms for all kinds of reasons.  They are checking up on friends and family or talking about the stuff that they like. They are following news items and commenting on their favorite things.  

Social media sites like twitter are really quick ways to share info.  How can you use this for your small biz?  Create social media profiles and use them.  

Lead online in social media by posting information.  You can post information about your business or you can create comments in general.  What are the current topics being discussed on social media?  Twitter has a list of the trending topics.  Take a look at them to see if they fit your small biz niche.  What do you think about the twitter trends?  Post a quick tweet.

Fill out your social media profiles.  Provide good looking graphics and be sure to include links to your websites and blogs.  Learn about the details of the sites that you choose to use.  They have rules and functions.  Do you know how to use a hashtag?  Do you know how to retweet or do a direct message?  Learn the basics of the platform.

Leverage social media for your biz.  It is a quick way to get news and a good way to interact online.  Social media posts might be used for more than just short texts.  Do you have links to pictures, videos, audios or new blog posts?  Add them to your social media timeline. 

@homebizcashinfo

Multiple ways to communicate for your small biz

One of the items that you need for a home business is a phone. You don't just want to have one phone for your business.  A cell phone is what most people will think of when they are first starting up their home biz.

Don't put all of your eggs in one basket.  A cell phone is great for small biz, but what happens when you don't have good reception?  What if you need to talk to a client and the phone call sounds horrible?  Don't rely just on a cell phone or a smartphone.   You always want to have a backup plan for calling.

What about setting up a landline phone?  I know it seems kind of old school, but the landline phones are solid and they work.  There are some really cheap unlimited calling plans for cell phones, but the costs for a landline phone might be higher.

What about internet calling plans?  Think about adding a skype account or another leading voip calling service.  You want to give yourself a few different options to get calls.  Skype is super cheap and you could also get a google voice number.  

Staying in contact with clients and prospects is a part of running your own small biz.  Give yourself multiple ways of staying in contact.  The costs for communications does not have to be high and it can provide a better look to clients, customers and vendors.

Tuesday, October 22, 2013

The Home Business Owner Secret

What if you don't have a product to sell with your home business?  I just finished watching a video that focused on private label rights content.  It could be a big help to a home business owner.

Private label rights content can be used in a number of different ways and a biz owner should pay attention.  What if you could get content for free or really cheap and use it to your benefit?  This is the secret of private label products.

The name sounds really long, but you are probably using plr products already and you don't know it.  Have you ever seen the store brand?  So if you are at walmart, they have their own version of everything.  They might have a walmart version of sodas or coffee.  You might better know plr products by the term generics.  

PLR products give you a chance to put your own name on them.  This could save a biz owner a lot of time.  Instead of sitting down and writing a lot of content, they could use plr as a foundation and create new products much faster.

Think about all the small businesses that don't have a website.  Think about all the biz owners that want to write a book.  PLR can help a biz owner get these types of products completed quickly.

The content might be general and that gives the biz owner a chance to put their own spin on the content.  Check the rules for using the plr.  

You can watch videos online that detail some of the different ways that you can leverage plr.  You might want to create a new blog in a new niche.  You could get lots of plr and turn them into different blog posts.  You could use plr to create free ebooks to give away to prospects for joining your mailing list.  There are lots of different ideas for how to make the most use plr.

 

Friday, October 18, 2013

Make Presentations and Slideshows

promoting your home business with slideshows and presentations is easy to do.  What if you don't want to write really long blog posts about your business, but you still want to get some extra traffic?

Use presentations.  You have lots of information that you can share through presentations and slides.  You might have a really detailed blog post, but you want to connect with your audience with quicker hitting information.  A slideshow presentation or a video of the slides might be a better way to grab some prospects.

Create some quick visuals.  A slideshow presentation is easy to create.  You have to summarize your information into easy chunks that deliver the strongest message.  Make your points quickly moving from one point to the next.

People might think negatively about microsoft powerpoint presentations, but they serve a purpose.  A presentation can help deliver the initial information that gets your audience interested enough to want to get more information.

Presentation slides have a good use online.  They provide another way to link back to your sites.  All you need to do is hyperlink the important topics.  Where might you add a hyperlink back to your sites?  The footer area or specific keywords related to the content back on your sites.

Just think about all the content that you have buried on your blog or website.  Now you have another way to bring some new life back to that content.  Great blog posts might be collecting dust and now you have a way to brush off all that dust and give a new path to your good information.

Now you have another way to bring traffic to your site.  Find good document sharing sites to post your content.  Remember to create good quality headlines for your documents.  The keyword monster seems to never go away.  The google free keyword tool is gone, but there are a few other tools that you can use to find good keywords for your docs.  

What are you waiting for?  Start creating high quality documents for your target audience.  Making slideshows and presentations is fun.

Thursday, October 3, 2013

Make the Decision - Take Action

Do you see yourself as a small business owner?  A business really is a business.  Just because you are starting off small doesn't mean that your business will stay small.

I watched a video a few days ago that touched on this point.  The subject matter was really good and it was not a very long video.  The basic message was that you had to be in it to learn.

You don't really know something until you get into it.  You might have some views about it before you actually get into it, but once you start, you quickly have to learn on your feet.

Watching from the sidelines does not make you ready.  The only way to get ready is to do it.  You can watch basketball games all day long, but if you don't get on the court and start using the ball, you won't get better and improve.

It basically breaks down to testing.  Testing your thoughts and ideas to see if they really work.  You learn about testing in science class in school.  You just don't think about applying it in your business life.  The only way that you is to test it.

When you have two options and you test them, you get results.  Now you have a chance to improve your situation.  When you look at the results, one test result will be more effective than the other.  Do what works better and move forward.  Keep testing and trying new things and improving.

The whole point of the video was that the first step is getting into the game.  Sitting on the sidelines will not help you improve.  At some point, you have to test your ideas in business.  You have to put it on the line and try it.

This might be picking up the phone and calling prospects.  It might be releasing your software and adjusting it based on the customer problems and complaints.  Testing allows you to find what really works.

Get started on getting some results.  In your online business, are you still waiting to launch your business?  Are you just going to be a small business owner?  Start making decisions and putting your business into motion.