Monday, June 9, 2014

Think Long Term with Writing Articles

Write more articles and use them in different ways.  Articles are very important online.  People use articles for lots of different reasons on the internet.  Marketers need content to help attract the prospects.  

Your online marketing with articles does not have to be a very hard task.  People can write content like a flowing river.  Thoughts and ideas are always present and you can use this to your advantage for writing content.

People want to get new information.  They like reading and searching for solutions to their problems.  They pull up search engines and search for the answers.  This is where good articles come in.

Don't just think about people that want to learn about topics, some people want to be entertained.  Free articles might be a way that they pass the time.  You are going to be in the business of providing content that leads to different income streams.

Some types of content might generate contextual ad views and some content will help people make a decision to buy a product.  There are plenty of ways that you can use your writing skills online.

Posting articles on regular blog sites is just one option.  The email newsletters are another potential lane for adding content.  Lots of marketers like to use lists to help sell products and services too.  They can build up big numbers of subscribers that want information on the subject, and they use content to help sell and inform.  

Articles have staying power and this is one reason to keep dropping articles into your long term income bank.  Your articles might not be hot on the first day, but you never know when the articles will attract the people that they are intended for.  They might start pulling at a later time when your topic comes back to the front of the news.

Sunday, June 8, 2014

Your Own Blog

People want to learn how to do stuff.  The want more stuff.  They pay to get what they want.  You are taking part in business right now.  You go to the stores and buy stuff.  You see items online and you buy.  Why can't you become a seller too?

There are lots of companies that want to generate more business.  They read books.  They attend seminars.  They hire consultants.  This is an ongoing part of business.  

It is all about getting attention and getting people to take action.  You can get into this business called marketing online.  Companies are constantly looking for ways to get ahead and if you can do it, you can earn money.

What are some of the ways that people attract attention these days?  It might be creating online videos or paying for traffic.  Companies want to push products and they are trying to find the people that can get the job done.  

Companies know that there are lots of different types online.  Everybody does not like the same stuff.  They just want to use the online avenues that are already present to take advantage.

How can this apply to you?  You might be one of the people that has an online blog that has lots of great content and an online following.  People are already coming to your site, so it would not be hard to use your online platform to promote other business products.

Marketing online might be creating special content or just using a part of your site to showcase products and services that can be useful to your audience.

Many get online to use their blogs for promoting others, but at some point, you might decide to start selling your own products.  With online marketing, some people just like the easy aspect of promoting others.  They don't have to do all the hard work of creating products, they just add links to their site.

It all depends on how you are using your blog.  Some people use blogging just for fun.  They might show some of their travels or trips with lots of different photos and articles.  Others might take blogging super serious and create details articles with research and facts and figures.  This is the pretty parts of the web.  People can share what they like.

Blogs can be used for more than just marketing or fun.  A blog can be a point of education.  This might even be a sly selling tool.  People might want to learn how to use a product, but you are building up trust with your blog.  Blogs build long term relationships with their readers.  They make comments and they come back to the sites over and over again.  This means keeping a blog on schedule with new information.  Blogs that get old with the content are like neighborhoods when all the local residents start leaving.  Before long, the whole place is empty.  Keeping a blog loaded with something new for the readers is essential. 

The relationship with blogging grows over time.  The site picks up influence and the influence can become powerful.  More people coming to the site brings more power.  Now the blog owner has something that companies really value.  Think about why companies want to spend big amounts of money during the super bowl.  They know that lots of people are watching the super bowl.  It is a captive audience.  Companies know that people are segmented and doing their own thing all the time.  When you can get a big group together, you have a big chance use that focused attention.

Your blog is not the super bowl, but you might use your online marketing like the big tv networks.  Your little site might not stay little.  You could create a mailing list and that is big news.  A mailing list is similar to a customer list.  You have an instant way to communicate with people that care about your topic.  That is big.  The key is keeping people on your list and providing information and offers that they want.

You can get into online marketing.  

Change and Business

How can you make your business better?  What are some pain points in your business right now?

You might be having a hard time with your online sites.  Are you finding it difficult to attract online web visitors?   Are you struggling with setting up your blog?  

Business owners have to keep on asking questions about the business.  Business does not stop.  You have to know that there are new companies and new business leaders that are thinking about taking your customers right now.  

Business owners have to look for new places for profits.  This means constantly looking ahead and paying attention to what is going on.

Don't let your business get blindsided by technology and change.  Complete industries that don't pay attention get creamed.  They are just plodding along like everything is okay, but there are real changes coming with technology.

Outsourcing, internet technology and advancements bring new ways of getting things done.  How can you use this new leverage in your business? 

You need more than one income source

A business means having more control.  You are the one that makes decisions and you are the one that is responsible.

Vendors will come and go.  You cannot rely on just one source of income.  A business owner has to be ready to deal with change.  What is the technology that you are using in your business?  Are you on the cutting edge or are you missing out because you are using old tech?  Business moves fast and you have to stay up to speed.

Affiliate marketing programs are available, but you cannot depend on them.  They might be active right now, but what happens if they decide to close up shop and discontinue the program?

Keep your options open when it comes to your business.  Just one customer or client means that you don't have multiple streams of income.  Streams of income can dry up sometimes and you need to be able to have more than one option.

The regular work can seem like it will never stop.  Don't fall into that trap.  What is going to be your passive income plan?  How can you work today and get paid over and over in the future?  It might be writing information or creating media.  Start thinking about how you can get future income.

Summer Writing

Kick your summer into overdrive with your writing skills.  The summer months give you a chance to take in some sun, but at the same time, you can lay the foundation of your writing biz.

Start by putting all the different pieces into place.  You might pick up a domain name for your blog.  Setup a wordpress hosting account and create a plan for all the different types of writing that you will do for the summer.

It could be as simple as keeping track of everything that you are going to do for the summer.  Get a google adsense account for passive income for the long haul.

Take lots of pictures and keep them stored in a good place.  You might use your smarthpone to take pictures and upload them to online sites like flickr or to your own blog.

Your writings might include doing a simple ebook during the summer.  Create a quick design for your ebook and start writing during all the weeks of the summer.  

Writing your book one time opens the door for future income.  You could promote your finished book on your own blog.  Think about adding it to the amazon online ebook store.  They already have an affiliate marketing program that could help your book get more exposure.   

Your writing does not have to stop with ebooks.  Write general articles that you can use for newsletters and mailings.  The summer might be your chance to catch up on creating content.  Content can be good any time during the year.  While others are playing the summer away, you could be setting up shop for online earnings in the future.

The hot summer days are great and you don't have to waste them.  The one thing about writing is that you are not tied to the desk inside.  If you have a laptop computer, you can do your writing from where ever you like.  You can still enjoy yourself while you are getting some serious work in during the hot days.

You might get inspired to write something fun during the hot days of the summer months.  Make sure to brainstorm and collect your thoughts during this time.  You don't know how the first steps of writing during the summer can impact the future of your writing.