Monday, September 15, 2014

Mobile Marketing + Pay Per Call = Back to the Future Marketing

One of the newer ways to earn income on the web is using pay per call ads.  Marketers are already hip to the older forms of online marketing.  What are the main marketing options?  Banner ads, text ads and pay per click all come to mind immediately.  What is pay per call anyhoo?
It all breaks down to simple phone numbers.  The phone numbers are given to the affiliates and the affiliates promote the numbers with defined marketing approval.  The number is also a way to track the activities of the marketer.

What is so special about using phone numbers for earning income?  All you need to do is do some simple google searches to find the real answer.  Head over to youtube and take a look at what the bigger marketing companies are talking about.

This is really something that is really big and growing.  The person that is into marketing has been quietly seeing something different going on.  It is happening all the time, but most people and companies are not paying attention.  It is simple and plain and it is not going to change anytime soon.

What is the big secret that is causing companies to stop what they are currently doing and shifting all of their focus to this new area of marketing?  I will not keep holding it back any longer.  The truth is that mobile computing is changing everything.

What does mobile have to do with pay per call advertising?  All you need to do is think about the big change that is happening.  Everybody has a smartphone or a cell phone.  You have seen all of the commercials and you can tell from your everyday experiences.  What are people doing?  They are talking on their cell phones or they are texting on them.  People seem to be personally attached to their smart devices.  The new devices keep on getting launched.  The apple iphone 6 and the apple iphone 6 plus are just two of the newest mobile devices to hit the markets.  People love talking on these devices, but they are more than just the way to talk to family and friends.  Companies are building up for the mobile way of getting things done.

Pay per call falls right into this new marketing sweet spot.  One of the problems with advertising online is the smaller screens.  This is changing a little bit because the mobile phone makers are starting to add some bigger screens.  Just check that new galaxy note and apple iphone 6.  The screen sizes mean that the real estate for ads is pretty hard to view.  Banner ads might work on large desktop computers, but on a small screen of a tablet or a smartphone, it might seem cramped or hard to really view well.  What about a phone number?  What about a feature on a phone called click to call?  This could be a game changer.  

People know how to dial the numbers on a phone.  They don't have to think about entering any information.  They can just click to call or dial the number and talk to someone on the other end of the line.  This is also a big deal for the marketer too.  The pay per call ads have a different floor for earning money.  You might earn money for generating leads that fulfill a specific requirement of the advertiser.  They might have a minimum number of minutes that they want the caller to stay on the line.  This is really about bringing old methods of marketing into a new era.  Mobile marketing and phone numbers are bringing back the call center.

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