Sunday, June 8, 2014

Your Own Blog

People want to learn how to do stuff.  The want more stuff.  They pay to get what they want.  You are taking part in business right now.  You go to the stores and buy stuff.  You see items online and you buy.  Why can't you become a seller too?

There are lots of companies that want to generate more business.  They read books.  They attend seminars.  They hire consultants.  This is an ongoing part of business.  

It is all about getting attention and getting people to take action.  You can get into this business called marketing online.  Companies are constantly looking for ways to get ahead and if you can do it, you can earn money.

What are some of the ways that people attract attention these days?  It might be creating online videos or paying for traffic.  Companies want to push products and they are trying to find the people that can get the job done.  

Companies know that there are lots of different types online.  Everybody does not like the same stuff.  They just want to use the online avenues that are already present to take advantage.

How can this apply to you?  You might be one of the people that has an online blog that has lots of great content and an online following.  People are already coming to your site, so it would not be hard to use your online platform to promote other business products.

Marketing online might be creating special content or just using a part of your site to showcase products and services that can be useful to your audience.

Many get online to use their blogs for promoting others, but at some point, you might decide to start selling your own products.  With online marketing, some people just like the easy aspect of promoting others.  They don't have to do all the hard work of creating products, they just add links to their site.

It all depends on how you are using your blog.  Some people use blogging just for fun.  They might show some of their travels or trips with lots of different photos and articles.  Others might take blogging super serious and create details articles with research and facts and figures.  This is the pretty parts of the web.  People can share what they like.

Blogs can be used for more than just marketing or fun.  A blog can be a point of education.  This might even be a sly selling tool.  People might want to learn how to use a product, but you are building up trust with your blog.  Blogs build long term relationships with their readers.  They make comments and they come back to the sites over and over again.  This means keeping a blog on schedule with new information.  Blogs that get old with the content are like neighborhoods when all the local residents start leaving.  Before long, the whole place is empty.  Keeping a blog loaded with something new for the readers is essential. 

The relationship with blogging grows over time.  The site picks up influence and the influence can become powerful.  More people coming to the site brings more power.  Now the blog owner has something that companies really value.  Think about why companies want to spend big amounts of money during the super bowl.  They know that lots of people are watching the super bowl.  It is a captive audience.  Companies know that people are segmented and doing their own thing all the time.  When you can get a big group together, you have a big chance use that focused attention.

Your blog is not the super bowl, but you might use your online marketing like the big tv networks.  Your little site might not stay little.  You could create a mailing list and that is big news.  A mailing list is similar to a customer list.  You have an instant way to communicate with people that care about your topic.  That is big.  The key is keeping people on your list and providing information and offers that they want.

You can get into online marketing.  

No comments:

Post a Comment