Summer Reading - Game Based Marketing

Don't slow down during the summer months.  Keep your mind sharp by reading information that is related to your business.  I just finished a book called game based marketing.

The idea of games and business might not seem like they go together, but after you crack this book, you will see how games are being played all the time.

Some of your favorite things are using game mechanics.  You want to start thinking about how you could solve some of your current business problems with games.

Have you ever played a game?  Are you one of those people that buys video games?  There are lots of online gamers that are in the market.  You have to think about how this crowd will change the world of business as consumers and as workers.

Just a few words that will pop up include game mechanics, leaderboards, scoreboards, and frequent flyer programs.  The rewards and points programs are really interesting and if you pay attention online, you will find some sites that are using them well.