Learn about integrated marketing

Another great little book on business is called integrated marketing.  The book is really not that long, but it goes right in.

It breaks down the most important parts of business.  Are you wasting a lot of time on stuff that does not really matter?

Instead of playing around with the dumb stuff, this book gets right to the point of where the action is.

It examines some of the big business deals that have turned small companies into really huge ones.  You will be familiar with the companies mentioned.

This book identifies the important points that take place in business.  They are right in front of your eyes, but you might not be paying attention to them.

The book is short, but you want to read it and see how you can use it for your business going forward.


Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires