Clicks and Conversions

Clicks and conversions are a big part of the online business.  Most people are just focused on getting traffic, but there is a big problem with just getting a lot of traffic.  What if they people that click on your offer don't end up buying?  You just lost some money.  

If you only had two people click on your offer, but one of them ended up taking the offer, this would be ideal.  You don't want to waste your money on ads that do not generate conversions.

The truth is that people are different.  Someone might see your offer and immediately jump for it, but others see it and they turn up their noses.  This is just a part of online marketing.  Everybody has their own tastes and desires.  One of the issues with online marketing is finding the right audience for what you are attempting to sell or share.

There are always going to be new places to sell stuff.  Most people know about the big shopping malls.  They brought a lot of different businesses into one central location and allowed people to walk around and buy what they wanted.  The shopping mall model had limited space, but now we have the online model and there are not really any limits to the number of products that you can provide.

One of the newer places to market and advertise is on social media sites.  These sites bring lots of people online where they can share information.  It is also a great place for online ad people to promote products.  

One of the big benefits of using paid social media ads is that they have plenty of people ready to view the ads.  Have you ever been on facebook?  They get demographic data so it makes it really easy to find the prospects that an advertiser is looking for.  

The bottom line is that you can get lots of traffic and clicks on an offer, but if they are not taking action and buying to getting into your lead funnel, you are wasting money.