Home Biz - finding markets, providing solutions and using the web

finding untapped markets

Should you look for untapped markets for your home business or instead go into a business area that is already making money?  There are upsides to both options.  Finding an untapped market might allow your business to get ahead of the competition and dominate the market.  Some business owners might choose to focus on an area that is already proven.  They know that there are customers ready to spend money in an area. 
 
providing affordable solutions

Pricing your products and services is a tricky subject.  Should you go for a low cost to get a customer or should you check other providers prices and price your products and services in a similar range?

Customers pay attention to prices.  Some companies might want to have low priced offers just to get new customers.  They might also have other higher priced offerings that they showcase later on down the line.  A business might want to position itself with higher prices to signal that its products and services have more value than lower priced competitor products. 

using the internet

Companies can market products in different ways.  Internet marketing is attractive for a lot of different reasons.  Low cost to get started is just one.  Websites and blogs can turn the sales process to the customers preference.

Generating leads using the web can be accomplished with setting up a sign up box.  Email newsletters and ezines are information sources that prospects might want to take advantage of.  

Companies can create free information as an incentive to get prospects to join the list.