Do you ever give something away to get business later? The other day I downloaded a mixtape from one of the top rappers in the game. The quality of the music was just as good or better than a lot of the music that I have paid for in the past.
The rapper talked about giving the music away as a thank you to all the fans. It was great marketing. He was not giving away something that was crappy music. This music was outstanding. And it wasn't just one or two songs, but 21 songs.
I guess that they create mixtapes to help build buzz about the upcoming albums. Well, I think it really works. They get the music into the hands of people that will become clients in the future. The free music is so good, that they up the expectation of what the paid stuff must be.
Home business owners can think like top rap stars and start giving away some good content for free. It doesn't have to cost you a lot of money. Think about making your own ebooks and free videos. Getting that information into the hands of your audience might be the first step in opening the door to new business opportunities.
Creating an ebook is not that hard at all. All you need to do is create your document and save it in pdf format. You could use the free ebook to help you grow your mailing list. Free videos could help get more people coming to your website or blog.
Rappers are really smart when it comes to marketing. Releasing mixtapes keeps their names in front of their audience and at the top of people's minds. Plus they get the added benefit of their audience telling their friends and others what they thought about the music potentially growing the client base going forward. So think about adding freebies to your home business offerings.
The mixtape was called No Ceilings from Lil Wayne.
Your home business computer is essential to your business. A laptop computer is probably the best move that you can make. With a laptop computer, you have the flexibility of moving around and not being tied down to your home office.
There use to be a time when you would get much more value by selecting a desktop computer instead of a laptop. Now items such as hard drives and computing power are pretty much the same. Now with usb devices you can extend the storage capacity of your computer with ease.
A light laptop computer can give you the option of working while you are on the go. You may have a home business, but your business could require you to travel sometimes. A laptop keeps you in the game while you are away from the home office.
Laptop computers are really the right choice for the home business owner. Laptop prices are similar to desktop computer prices. You may be able to save money by purchasing laptop computers during certain times during the year.
Black Friday Laptop Sales usually feature inexpensive laptop computers. You also may want to shop for laptops during July and August. They might have good prices on laptop computers because of the approaching new school year. Just because you are a home business owner doesn't mean that you should miss out on deals.
An easy way to earn some income online is to start writing. The great thing about writing online for money is that you don't have to go anywhere to do your job.
With a computer and an internet connection, you can start to produce content and get paid online. There are all kinds of sites that you can choose from. The only thing about writing for money is that when you get started you might not be making much money. If you are going to use one of the freelance writing sites you can expect lower pay. But hey this is the internet and you are getting some money. People think that it is really easy to make money online and they find out that it takes real work to get things done.
When you write for online content sites, when you finish your assignment and it is approved, you can expect to get paid. It should not take long to receive your payment. Some sites pay weekly.
When you start to build your writing skills, you can do more than just writing for instant income. You are in business for yourself. You can take your skills and use them for long term financial gain too. If you really love writing, there is nothing to stop you from creating your own blogs for long term income. You are a real business and you are creating online properties that will have value in the future.
Instead of just thinking about your current income, you can start to create long term passive income opportunities. How can you accomplish this? If you are setting up your own sites with your own web hosting, it can open the door for more income sources. You are writing already, so the only logical step is to come up with income opportunities that don't require a lot of additional work on your part. This can include getting signed up with google adsense, and affiliate programs. You can add the code to your site one time, and then just get back to writing content for your sites.
Take it even farther by creating your own information products. You are writing already. Start writing your own ebooks and start selling them online. The ebook is becoming the dominant way that people consume information. Do you still buy hardback books or do you have an electronic reader? As more people make the shift to electronic reading devices, it only opens the door of opportunity even wider. Those device owners are going to be looking for reading material and that is where you come in.
Making ebooks is not that hard at all. If you are just going to make a simple ebook, you could just use microsoft word or google docs to create your document and then save it in the pdf format. If you are going to sell your ebook on amazon, you may have to jump through a few hoops to get it ready for the kindle publishing system. Either way, you are taking your writing skills and turning them into long term income opportunities.
You started the day thinking about starting your own business and now you see what can be possible just by taking the first step of using your writing skills. Now all you have to do is get started.
